Facebook/Instagram retargeting
In order to retarget your users from Facebook/Instagram your Facebook pixel Id has to be configured in Pickzen. Select Integrations/Facebook and enter your pixel Id:
Once done all your Assistants will send information to your Facebook account.
In case you don't want a specific quiz to send information to Facebook, you can uncheck the Facebook pixel setting.
Let's suppose we have an Assistant with the following questions:
- 1.What shoes do you prefer?
- 1.Flat
- 2.Heel
- 2.What style do you prefer?
- 1.Classic
- 2.Fashion
- 3.Enter your name and age
- 1.Name
- 2.Age
Now, suppose we want to retarget the users that prefer fashion heel shoes with age greater than 30 years old. Go to Integrations / Facebook and select your Assistant. The Audiences Creation Helper will display all the available keys needed to create the audience on Facebook:
All answers are associated with the pzSlide event. In this example, the Heel answer has pzSlide options as [101], Fashion pzSlide options as [107], and the age field f101_105 as 30.
With this information, we can go to Facebook Ads Manager and create a new audience:
Note as the keys are relative to the current Assistant so first of all, it is necessary to filter the pzSlide events by Assistant code:
Similarly, in the case you need to retarget only the users that completed the Assistant, you can also use the event pzFinish with the Assistant code:
Last modified 1yr ago